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Journal: Political Preferences

Social divisions in discursive approach - case study of 2015 parliamentary elections in Poland

Katarzyna Domagała , Mateusz Zieliński

Language: EN | Published: 28-09-2018 | Abstract

Many political scientists treat Poland as a democracy that confront the challenges from the "tyranny of the majority", since Law and Justice (Prawo i Sprawiedliwość, PiS) party gained parliamentary majority in 2015. It is also considered that using constitutional amendments, institutional arrangements and new legislation PiS has deeply divided Polish society.

The aim of the paper is to examine the multidimensional nature of hidden social divisions that strongly reapear in Poland after 2015. In the paper authors analyze their historical aspects, visualize them and try to disclose direct impact that political narration of the winning party has on them. By analyzing PiS stance – presented at the official PiS YouTube channel – in the light of classical Lipset-Rokkan theory of socio-political cleavages we are trying to show that discursive strategies adopting by parties might go against existing deep-rooted social divisions due to historical narration adopted by the party.

 

Key words:

Post-Rokkanian analysis, Semantic Network Analysis, cleavages

2018-09-28



Journal: Political Preferences

Political Parties' Electoral Strategies in the Context of Political Uncertainty

Waldemar Wojtasik

Language: PL | Published: 01-06-2015 | Abstract

Taking part in an election, political parties implement their planned strategic activities, which involve making choices regarding competitive goals and maximizing the usefulness of the resources they have. A significant context of party strategies is political uncertainty. The paper discusses the importance of political uncertainty in three areas. First, political uncertainty is an instrument affecting the character of political competition. In the second area, the article presents its role as a factor of competition in the process of campaigning for votes. It also points out that political uncertainty may be a mechanism of institutionalizing new political parties. Some of the implemented party strategies, influencing the level of political uncertainty, assume possible electoral manipulations.

 

Key words:
electoral strategies, political uncertainty, political manipulations

2015-06-01



Journal: Political Preferences

Values versus Interests Dynamics of Parliamentary Campaigns

Wojciech Rafałowski

Language: EN | Published: 30-06-2018 | Abstract

The paper explores the dynamics of parliamentary campaigns in Europe. Results obtained in the fields of pharmacology and psychology indicate that the emotional tension among the electorate rises as the election day draws closer. Therefore, parties should adjust their campaigning strategies accordingly. I am attempting to verify whether these dynamics influence the proportion between interest and value-related appeals within party communication. Using newly collected data from the Comparative Campaign Dynamics Project, I demonstrate that there is no general tendency towards the increasing saliency of either of the dimensions. However, the relationship under scrutiny becomes strong and robust after the moderating effects of inequality have been accounted for. Most strikingly, as the election draws closer, parties tend to focus more attention on economic issues only if the country experiences high or rising rates of inequality.

 

Key words:

party strategy, electoral campaign, campaign dynamics, emotions in politics, inequality

2018-06-30



Journal: Political Preferences

Re-framing Serbian identity within a global imaginary: Nation building through the Belgrade Waterfront project

Laurent Tournois

Language: EN | Published: 09-02-2023 | Abstract | pp. 5-30

The Belgrade Waterfront real estate development project has attracted a considerable amount of interest among scholars from various disciplines in a short period of time. Nevertheless, these works are limited in scope. This paper draws upon existing literature on nation building by first contextualizing it before adding insights from party strategies and cultural studies (with a particular focus on identity issues) research streams. It thus aims to contribute to the nascent debate about how the new ruling elite of Serbia uses such urban projects to emancipate from the nationalist rhetoric and supporting symbols of the 1990s. The main argument of this paper is that state narratives, media coverage and branded icons of Belgrade Waterfront illustrate political regime’s switch to the global to contain the national in order to build and publicize its own ‘revitalized’ idea of the nation and legitimize its take on power. The underlying strategy consists in manipulating individuals’ preferences by marginalizing opposition parties. The research design relies on a multi-method approach crossing participant and ethnographic observation over a period of 7 years, as well as a critical analysis of the Serbian regime’s discursive strategies and project’s branding efforts using an original visual material.

2023-02-09



Journal: Political Preferences

Positioning Strategies of Polish Political Parties in the 2014 European Parliament Election

Marzena Cichosz

Language: PL | Published: 01-07-2014 | Abstract

The article concerns an analysis of the types of positioning an electoral agenda adopted by the Polish political parties during the political campaign before the elections to the European Parliament in 2014. Positioning the electoral offer has been treated as one of the main elements of the electoral strategies of political parties, as the way of defining their electoral goals and identifying their strengths and weaknesses as well as opportunities and threats. The scope of analysis assumes main Polish political parties represented in the Polish parliament in the years 2011 - 2014 and additionally the party that managed to cross the entry barrier into the parliamentary market in the EP election in 2014.

2014-07-01