The article addresses the issue of the dynamic development of artificial intelligence and new technologies and their impact on various social groups, especially children, young people, and the elderly. The presence of digital tools in education and upbringing is now commonplace. This has both advantages, such as personalised learning and immersive VR experiences, and risks, such as detachment from reality and weakened interpersonal relationships. The article emphasises the importance of wise and conscious use of technology and the role of parents and educators in shaping the digital habits of children.