In recent years, the creation of memes has increasingly been supported by all manner of tools based on generative artificial intelligence, thanks to which it is much easier and faster to produce a ‘viral’ piece of content. However, this humorous side of artificial intelligence should not distract from situations where its use is much more subtle, and therefore much more dangerous. Today, we see a host of negative consequences of AI’s use. Artificial intelligence, as a tool, was supposed to help us search for information more efficiently, process data, and access knowledge more easily. And even if this has indeed been the case in some situations, we have also been presented with a host of new problems: a flood of misinformation, new methods of manipulation, and secondary illiteracy combined with intellectual laziness.