The heyday of ‘Redneck’ cinema—the 1970s to early 1980s, saw the rise of the Redneck Rebel—a Southern or otherwise ‘hick’ anti-hero who rode around the countryside like a modern-day cowboy vanquishing evil. His ‘horse’ was his car—a beefed up/souped up muscle car that often became the star of the show and overshadowed the anti-hero himself. This article examines the Redneck Rebel through the lens of one American TV series—The Dukes of Hazzard. This popular 1980s TV series, along with its antecedents and contemporaries, underscore several important points that reinforce typical conservative American virtues: freedom, fighting the ‘good fight,’ an overt heterosexuality, a particular reveling in a sarcastic ‘sticking out the tongue’ at the overly sophisticated, overly arrogant, ‘anti-American,’ and well-heeled parts of American society.
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Vol. 14 No. 2 (2021)
Published: 2021-12-19