Psychological and marketing conditions of electoral activity of women
Abstract
The purpose of the article was to show the problem of female electoral activity in Poland. This subUect fits into a current debate on the participation of women in political systems and its limitations. There are many obstacles that prevent women from political participation and their influence is still rather symbolic then real. The source of this situation is also historical and social. Moreover, young democracies are at greater risk of "marketing pathology" be- cause their institutional mechanisms are not built on the foundations of civil society. The perception of politics differs among men and women, but this is mainly due to exogenous factors. Political marketing as a set of tools in the same range can affect men and women, although the differences appear at the level of self-creation of image, choice of strategy and the style of ruling after winning an election.The Copyright Owners of the submitted texts grant the Reader the right to use the pdf documents under the provisions of the Creative Commons 4.0 International License: Attribution-Share-Alike (CC BY-SA). The user can copy and redistribute the material in any medium or format and remix, transform, and build upon the material for any purpose.
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