The following article regards problems concerning the conceptualization of ontological structures. The participants are analysed through their meronymic relations in a special type of journalist writing, represented by language of editorial, whose primordial function is always persuasive. Consequently, the conceptualization of every participant depends on the selection of information, the way of communicating media facts and the journalist’s point of view. According to the approach proposed by Ewa Miczka (1993, 1996, 2000, 2002, 2005), the author focused her attention on the issue of constructing the ontological domain in the creation of discursive representations as well as on potential dangers of language manipulation connected with classifying features.