Short form videos has become one of the most popular means of communication in the digital age. Platforms such as TikTok, Instagram (Reels) and YouTube (Shorts) enable the rapid creation and sharing of content with millions of recipients. The article analyzes the legal aspects of this form of expression, especially in the context of copyright, personal data protection, content regulations and the responsibility of online platforms. The aim is to show the challenges faced by the law when confronted with the dynamically developing and difficult to control area of digital culture. Research thesis: The development of socio-artistic phenomena related to short videos creation necessitates a reinterpretation of traditional copyright law constructs, particularly regarding the boundaries of fair use, authorship, and protection of remixed and algorithm-generated content. Research objective: The aim of this study is to analyze the impact of contemporary cultural and technological phenomena on shaping copyright law in relation to short-form videos content published in the digital space. The study also aims to identify legal gaps and propose interpretative or legislative directions. Research material: EU and Polish copyright laws, documentation and regulations of digital platforms regarding copyright protection, materials on the use of artificial intelligence in audiovisual content creation, industry reports, and legal opinions. Methodology: The research is based on the dogmatic-legal method (analysis of Polish and EU legislation), case law analysis, scientific literature review. Additionally, media studies and cultural studies perspectives are incorporated to describe artistic phenomena.

Since at least the 1960s, public discourse has pointed to the need for legal protection of folklore from its uncontrolled, commercial and often inappropriate use. However, no regulation has yet been developed that would, on the one hand, protect the legitimate interests of local cultural communities and, at the same time, not excessively restrict access to broadly understood cultural goods for the entire society. The author of this article is looking for an appropriate model for the legal protection of folklore, analyzing in this regard primarily the concept of protection based on the copyright regime and the concept of sui generis regulation.