The aim of the following article is to discuss the genesis and long-term development of the E-encyclopedia of knowledge about the Catholic Church in Silesia project, which was created in the academic environment of the Faculty of Theology of the University of Silesia in Katowice. Analyzing statistical data on website traffic collected by the Google Analitycs tool in selected time periods (beginning - mid-life - present), the author attempts to describe and interpret the social reception of the content presented on the website, placing it in the broader media contexts of recent decades (the transition from the use of personal computers to smartphones, immediate access to information, superficiality in its reception). The author notes factors that favor the development of the project - immediate and wide access to Internet resources, the possibility of promoting the website on a large scale through social media, online advertising, and unfavorable factors - "tyranny of the moment", superficiality of reception, randomness of searches, randomness of advertising content. It turns out that these (and other) factors resist unambiguous assessment because they smoothly interpenetrate and interact with each other.