https://doi.org/10.31261/pr.7724
Mystic and Esoteric Values vs Values of the Mass Culture in Communicative Practices of Russians: the Conflict of Objectives
In the article the author analyzes the process of creation in the communicative space of Russia of the esoteric discourse presenting and spreading esoteric values. On the periphery of this discourse, in the media space, we can observe the “invasion” of the mass culture into the field of esoteric values. On the level of discursive practices it occurs in deformation of the canon of esoteric genres — horoscope and mass culture genre — advertising. The process manifests in purposeful choice of language means helping to create the order of the discourse.
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Vol. 169 No. 1 (2020)
Published: 2019-12-11
10.31261/pr
Język Polski
Русский
English