https://doi.org/10.31261/CHOWANNA.2010.35.10
Web 2.0, driven by a Net Generation which is, more than ever, quick, mobile, in search of openess and authenticity, has brought to surface up to now unparralled collaborative possibilities. These new tools and this desire for more engagement and a stronger contribution are forcing companies to face new competitive principles — opening up, sharing, peering and global action — thereby deeply transforming traditional business models. In the current context of the world economic crisis, the potential of organisations to innovate and thereby stimulate their human resources will be a key success factor. First of all within, by re‑attributing to men and women their position at the heart of the organisation and by acknowledging the end of vertical integration. But organisations will also need to open up in order to integrate dispersed competencies. And that is where they will faced with a major paradigm shift. It is also in this way that they will be able to regenerate a long‑lost trust, by involving the full range of stake holders. „Wikinomy” is therefore the new economy as a result of this new and unprecendeted sharing desire. It is the economy of the committed individual, who is the main driving force behind his own development. An individual who finds a new dimension for himself within a redesigned community which defies rigid structures of ages past. The new business leaders will emerge according to their potential to adapt.
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No. 2 (35) (2010)
Published: 2025-08-28
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