https://doi.org/10.31261/WSN.2000.00.02
The article examines the propagandistic use of Augustus' figure by Emperor Gallienus (253–268) during the Roman Empire’s third-century crisis. It demonstrates how Gallienus, through deliberate iconographic and ideological references, sought to legitimize his rule by invoking the image of the first princeps as the ideal ruler and initiator of the golden age. The analysis focuses on imperial portraiture and coinage, in which Gallienus adopted both the physical and symbolic traits associated with Augustus. Coins emphasized the ideals of peace (pax), victory (victoria), virtue (virtus), and the golden age (aureum saeculum), portraying the emperor as a protector and restorer of the Empire. Special attention is given to propaganda themes highlighting the unity of the Licinian dynasty and the presence of youthful heirs, reinforcing the image of dynastic continuity and divine order. The author argues that Gallienus, unlike most rulers of the crisis period, purposefully and consistently shaped his public image using the myth of Augustus not only to validate his authority but also to announce a new era of stability – the saeculum novum – as a continuation of classical Roman models of power.
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Vol. 1 (2000)
Published: 2020-03-05
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