Search Results

Journal: Studia Etnologiczne i Antropologiczne

Mukbang – visual ethnography / ethnography of the senses?

Magdalena Ziółkowska

Language: PL | Published: 30-06-2024 | Abstract | pp. 1-13

This paper presents a qualitative content analysis (ethnographic and sociological) of one of the online trends on YouTube – mukbang. Videos in this category are defined as showing live eating/eating, often accompanied by conversation or commentary. Mukbangs are ideally suited to the contemporary trend of using modern consumer (virtual) goods, as they provide viewers with choice and almost unlimited access to recordings that cater to different needs. The aim of this article is to analyse the content of mukbang videos in the context of the ethnography of the senses and to answer questions about the participation of the senses in the transmission and reception of this type of virtual product.

2024-06-30



Journal: Studia Etnologiczne i Antropologiczne

The virality of songs on TikTok and cultural context: A study of the interaction between music and users

Urszula Sawicka

Language: PL | Published: 31-12-2025 | Abstract | pp. 1-13

This article focuses on the musical aspect of the TikTok application. The aim of the study is to identify elements of a musical piece and other factors that may influence the popularity of a song published on this platform. The main research method is the analysis of the content of songs that have gone viral on TikTok. In addition, existing sources related to the subject of the study were analysed. The results of the research show that the elements that can contribute to a piece of music “breaking out” on TikTok include: lyrics that address typical human problems, a fast tempo, and simple and effective choreography created for the song. The resonance of the song with pop culture and the activity of influencers also play a significant role in its promotion.

2025-12-31