This paper presents a qualitative content analysis (ethnographic and sociological) of one of the online trends on YouTube – mukbang. Videos in this category are defined as showing live eating/eating, often accompanied by conversation or commentary. Mukbangs are ideally suited to the contemporary trend of using modern consumer (virtual) goods, as they provide viewers with choice and almost unlimited access to recordings that cater to different needs. The aim of this article is to analyse the content of mukbang videos in the context of the ethnography of the senses and to answer questions about the participation of the senses in the transmission and reception of this type of virtual product.
English
Język Polski