https://doi.org/10.31261/TPDJP.2007.19.02
This text was inspired by two articles published in “Polityka” within the period of the last three years. Both texts brought information of new phenomena in the sphere of the present-day cultural life, which served as a pre-text to formulate opinions concerning the difference between press “news”, an occasional curiosity, the release of which does not require a thorougher presentation, description and a popular-science publication in a given field of the contemporary culture, developing the social awareness.
Press excerpts, their superficial, and unrelated to the knowledge of the evolution of social communication celebration of the “latest gossip” does not only meet expectations of popular - -science readers, but also disinform them. Usually, social or language phenomena do not come out of nowhere. One has to understand social behaviours which signal them, indicate their origin, and place these signals in developmental tendencies of the culture recognised by studies. An example of the lack of specific knowledge the authors of the afore-mentioned articles in “Polityka” should represent is the lack of knowledge on the assumptions of W. Ong’s theory of communication. It treats about the change of people’s awareness as a result of the changes in word conveyers. It also says what brings the development of technology. By analogy to some features of the culture of primary orality (that is before writing) Ong calls the coming epoch, already showing its signals, an epoch of secondary orality. Being deprived of the knowledge on the subject, partial and isolated phenomena described in articles in “Polityka” do not popularise an important research point of view, but constitute a curiosity the meaning of which is unclear.
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Vol. 19 (2007)
Published: 2007-12-31
10.31261/TPDJP

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