https://doi.org/10.31261/TPDJP.2005.18.09
Phraseology is not a dead science, encyclopaedic knowledge that students meet during their school education. Fixed, semantically irregular combinations of words - equivalents of single lexemes, are met by a young person in many, more or less official, real life situations. The article presents selected issues in phraseology and is aimed to help teachers sensitise students to the processes which take place in modern Polish. The content to be taught - surrounding the issue of innovativeness and phraseological mistake - can be introduced in a new, attractive way for the students. Examining advertisements, the author shows some ways of using expressions; ranging from the use of canonical idiomatic forms, through less complicated modifications (e.g. adding a new component or substituting one of the components) to allusive references. Phraseology is a store of ideas how to create a catchy, attractive slogan. The author encourages teachers to run classes dealing with idioms in advertising, which may be more interesting for students and may facilitate the process of learning and remembering new material.
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Vol. 18 (2005)
Published: 2005-12-31
10.31261/TPDJP
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
English
Język Polski