Published: 2024-04-16

Consuming Veganism

Agata Sitko Logo ORCID

Abstract

When observing the development of the vegan market, one can start to wonder to what extent this constitutes the consumption of an idea and to what extent the idea itself has become a commodity. Bearing in mind the market importance of veganism, the article refers to such concepts as commodity (as defined by Karl Marx) and symbolic consumption, and draws attention to the marketization of rebellion (understood here as opposing the dominant culture of carnivores). The characteristics of the consumer society (defined by Zygmunt Bauman) are also presented. Kat Von D, who is an American celebrity and vegan, serves as an example of combining veganism and commercialism. The article also refers to the issue of acceptance of commercial enterprises that can contribute to the creation of a vegan world, as well as the market significance of veganism itself in the 21st century.

Citation rules

Sitko, A. (2024). Consuming Veganism. Zoophilologica. Polish Journal of Animal Studies, (1 (13), 1–17. https://doi.org/10.31261/ZOOPHILOLOGICA.2024.13.07

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No. 1 (13) (2024)
Published: 2024-06-18


ISSN: 2719-2687
eISSN: 2451-3849
Ikona DOI 10.31261/ZOOPHILOLOGICA

Publisher
Wydawnictwo Uniwersytetu Śląskiego | University of Silesia Press

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