Published: 2023-12-29

The Italian language in Polish advertising message

Katarzyna Maniowska Logo ORCID

Abstract

The aim of this article is to present the issue of the presence of the Italian language in the Polish language and the causes and consequences of this phenomenon. The starting point for the linguistic analysis will be texts and selected advertising spots in Polish in which the presence of lexical and morphological elements of the Italian language, as well as non-verbal communication can be observed. The analysis will include two groups of Italianisms present in the public space: Italian borrowings, as well as pseudo-Italianisms, i.e. words devoid of meaning, whose formation is nonetheless based on word formation rules in force in the Italian language.

Download files

Citation rules

Maniowska, K. (2023). The Italian language in Polish advertising message. Forum Lingwistyczne, 11(2), 1–18. https://doi.org/10.31261/FL.2023.11.2.14

Cited by / Share

Vol. 11 No. 2 (2023)
Published: 2023-12-29


ISSN: 2449-9587
eISSN: 2450-2758
Ikona DOI 10.31261/FL

Publisher
Wydawnictwo Uniwersytetu Śląskiego | University of Silesia Press

This website uses cookies for proper operation, in order to use the portal fully you must accept cookies.