Published: 2023-12-29

(Persuasive) Self-presentation of doctor profiles on German and Polish doctor evaluation portals

Marcelina Kałasznik Logo ORCID

Abstract

The aim of the article is to analyze self-presentation texts from the profiles of German and Polish physicians, which are published on websites that evaluate doctors. The content of medical professionals’ profiles not only serves to inform about medical services, it also provides an indirect incentive to use them, which is why the persuasiveness of doctors’ self-presentation is the subject of this article. The research corpus consists of profiles of doctors from one German (jameda.de) and one Polish doctor evaluation portals (ZnanyLekarz.pl), which allows for capturing differences and pointing out similarities between these types of texts in the studied languages. To achieve the assumed goal, in the theoretical part of the article, doctor evaluation portals have been characterized, the approximate date of self-presentation has been defined, and the process of linguistic persuasion has been presented.

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Citation rules

Kałasznik, M. (2023). (Persuasive) Self-presentation of doctor profiles on German and Polish doctor evaluation portals. Forum Lingwistyczne, 11(2), 1–17. https://doi.org/10.31261/FL.2023.11.2.13

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Vol. 11 No. 2 (2023)
Published: 2023-12-29


ISSN: 2449-9587
eISSN: 2450-2758
Ikona DOI 10.31261/FL

Publisher
Wydawnictwo Uniwersytetu Śląskiego | University of Silesia Press

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