https://doi.org/10.31261/FL.2022.09.01
The article contains a review of Marta Noińska's book Новогоднее обращение лидера государства как ритуальный жанр медиадискурса на материале российских, немецких и польских выступлений. Медиалингвистический анализ [New Year’s Address of the Leader of the State as a Ritual Genre of Media Discourse Based on Russian, German and Polish Performances. Medialinguistic Analysis] (2020). The review is of a descriptive and polemical nature. Its author is critical of the terms multimodal and multimodality used in the book, which in Slavic languages – unlike in English – refer to a semantic category and not to the channelization of the message; also discusses the interpretation of the terms discourse (modal) and text (modal). However, the reviewer highly evaluates the corpora of collected source texts (New Year's messages) and derivative texts (memes, parodies, caricatures, etc.). Despite the indicated shortcomings, Marta Noińska's publication is considered a model for researchers of other genres implemented in the form of mediatexts.
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No. 9 (2022)
Published: 2022-03-11
10.31261/FL
Język Polski
English