Published: 2023-12-18

Persuasive communication in animated films for children

Jaśmina Śmiech Logo ORCID

Abstract

Media linguistics devotes much attention to persuasive communication as one of the mechanisms of mass media influence on society. Jaśmina Śmiech’s article focuses on persuasive statements present in selected contemporary Polish animated series for children. The objective of the article is to answer the question of how persuasive communication promotes the implementation of the culture-making functions of mass media. The working assumption is that content addressed to child audiences takes specific linguistic forms that reflect a specific vision of the audience as well as the projection of their interests and competencies. Jaśmina Śmiech analyses aspects of persuasive statements: modality, emotionality, and the presence of value-oriented lexis. The conclusions that emerge from this research indicate saturation of Polish animated films for children with persuasive statements with a high degree of overtness and a cautious attitude to persuasive tools that require the viewer’s interpretive independence.

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Citation rules

Śmiech, J. (2023). Persuasive communication in animated films for children. Forum Lingwistyczne, 11(2), 1–20. https://doi.org/10.31261/FL.2023.11.2.05

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Vol. 11 No. 2 (2023)
Published: 2023-12-29


ISSN: 2449-9587
eISSN: 2450-2758
Ikona DOI 10.31261/FL

Publisher
Wydawnictwo Uniwersytetu Śląskiego | University of Silesia Press

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