Published: 2016-12-22

„A Tobie? Ile brakuje do szczęścia?” O socjalizacyjnych możliwościach reklamy

Emilia Kałuzińska

Abstract

“And You? How Much are You Lacking in Happiness?” The Socialization Abilities of Advertising

In this text Emilia Kałuzińska is trying to reconstruct socializing offer of advertising. For this purpose, she analyzes the linguistic picture of the world in the spoken texts ads shown on children’s channel. High vocabulary attendance in the field of buying and selling contributes to extract CONSUMPTION AREA, among which stands out exposing of NEWNESS, as well as LOANS that are in commercials autotelic value.

Key words: media socialization, advertisement, child, Polish of consumer

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Citation rules

Kałuzińska, E. (2016). „A Tobie? Ile brakuje do szczęścia?” O socjalizacyjnych możliwościach reklamy. Forum Lingwistyczne, (3). Retrieved from https://journals.us.edu.pl/index.php/FL/article/view/6078

No. 3 (2016)
Published: 2016-12-22


ISSN: 2449-9587
eISSN: 2450-2758
Ikona DOI 10.31261/FL

Publisher
Wydawnictwo Uniwersytetu Śląskiego | University of Silesia Press

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