In the review article, I focus on selected axiological and ethical issues, such as the value of care, mindfulness and hope in Jane Goodall’s reflection, as well as on almost half a century of Jane Goodall’s ecological and educational activism, the intellectual summary of which is the published The Book of Hope: A Survival Guide for an Endangered Planet. I analyze the hypothesis that the secret of the impressive effectiveness of several decades of Goodall’s activities is the result of a consistently implemented strategy of ecological and social intersectionalism. The main method, successfully used by Goodall, is gentle persuasion, which appeals to the recipient’s emotions, combined with motivating narratives about precisely selected, interpenetrating problems on the border of natural sciences, political, socio-economic sciences and humanities. I aim to that Jane Goodall’s scientific and social activity fits into the framework of contemporary so-called prefigurative ethics, i.e. reflection and attitude announcing a higher moral good and arousing empathy, local involvement
and a sense of agency in the recipients of Goodall’s narrative.