Rafał Leśniczak discusses the results of his research whose aim has been to reconstruct the image of the migration crisis on the external border of the European Union with Belarus in three national opinion dailies, „Gazeta Wyborcza”, „Rzeczpospolita” and „Dziennik Gazeta Prawna”. He indicates the dominant framework through which the events of the migration crisis were reported in these newspapers. With the help of the framing analysis method has been used aided by the discourse analysis method, Leśniczak has been able to find that the dominant frames in the press articles were two: the responsibility frame and the human interest frame. The moral and economic frames were the least often used in the articles under scrutiny. Leśniczak’s article increases the cognitive value of research in the mediatization of politics and on the image of migration crises in the Polish opinion press.

Michael Fleischer discusses the syndrome of social disintegration on the example of manipulation, and asks the following questions: How stable are the discourse and its addressing in the context of political texts? To what extent does the reception filter bubble allow one to get out of a given discourse and see the surrounding world? What linguistic measures and communication concepts are needed to change the significance and address of the text? How difficult/easy is it to manipulate political statements? This article is an attempt to answer these and similar questions based on an experiment performed with the help of a specific text.

Any interview reflects the general trend of economy and efficiency in terms of language use. It implies that language is a crucial tool at the disposal of the participants of interview. In this connection, political interview draws a special interest as it serves as an excellent platform that demonstrates how a balance between explicitness and implicitness could be found for successful social interaction. Since success is critical for both participants of political interview, they are eager to achieve it using all available linguistic devices. From this perspective, the role of ellipsis appears to be crucial because of its unique ability to provide minimum explicit linguistic devices and at the same time to deliver necessary message relying on extra-linguistic and linguistic contexts. Thus, the paper aims to explore the pragmatic functions of various elliptical constructions extensively used in political interview. The conversation analysis of these constructions suggests that the instances of their usages are motivated by both linguistic and extra-linguistic contexts.

Media linguistics devotes much attention to persuasive communication as one of the mechanisms of mass media influence on society. Jaśmina Śmiech’s article focuses on persuasive statements present in selected contemporary Polish animated series for children. The objective of the article is to answer the question of how persuasive communication promotes the implementation of the culture-making functions of mass media. The working assumption is that content addressed to child audiences takes specific linguistic forms that reflect a specific vision of the audience as well as the projection of their interests and competencies. Jaśmina Śmiech analyses aspects of persuasive statements: modality, emotionality, and the presence of value-oriented lexis. The conclusions that emerge from this research indicate saturation of Polish animated films for children with persuasive statements with a high degree of overtness and a cautious attitude to persuasive tools that require the viewer’s interpretive independence.

Elwira Bolek’s research is focused on the persuasive power of the poster, i.e., on the possible impact of this artefact on the receiver and his cultural decisions. The aim of the article is to attempt to identify and describe the persuasive tools of posters and provide an answer to how a poster operates (or can operate) on the audience. In the conducted multimodal analyses, it is observed that the “understanding” of meanings created in poster worlds means noticing a whole network of intersemiotic relations and numerous signs, as well as textual, situational, and cultural contexts. The meanings of posters constantly oscillate between referring to what is recognisable, known, familiar, sometimes even obvious, and the possibility of discovering new allusions. This leads to the conclusion that metaphor, metonymy, symbol, and repetition refer the receiver to what is conventional and familiar, but also lean towards multiplication of meanings, stimulating the receiver’s mental effort, involving him receiver in the work of interpretation, and, as a result, strengthening the persuasive function of the posters as multimodal vehicles of messages.

The aim of this paper is to present the unique form of ephemera, so-called stripes (German: Streifen), and its role in political communication during the postwar period in Poland. The stripes are the ephemera in the shape of narrow horizontal paper with catchphrase or slogan printed. On the one hand, the stripes were the media of useful information addressed to the general public, focused on the common life problems of the postwar period. On the other hand, these kinds of ephemera were the powerful tool of propaganda, transferring massages which aim was to bring up in socialism. This analysis covered 105 items, from which there were catchphrases and slogans excerpted, and then divided into two groups: stripes with a dominant information and persuasive function and stripes with a dominant propaganda function. As the analysis revealed, the language of slogans printed on stripes (within the lexis, syntax, phraseology) has the characteristics of newspeak, though in the first group there were many texts that could seem to be educational or even neutral.

 This article examines the forms of persuasion in Greta Thunberg’s discourse and its critique in online journalistic texts. Three discursive levels are distinguished: logos, ethos and pathos, as well as the four elements of persuasive discourse, i.e. exordium, narration, confirmation and peroration. By analysing the speech and its visual recording (to also study her non-verbal language), we show the imbalance between the three components of the persuasive triad. A study of various elements of the speech, some of which are qualified as formulas of pathos is also included. In conclusion, we argue that Greta Thunberg’s discourse and its very controversial and somewhat mixed reception is nevertheless persuasive thanks to certain components.

The receptiveness, blurred boundaries or subjectivity that characterise the feuilleton are the main reasons why determining the text type characteristics of this press text type in two language areas can be considered an interesting undertaking. The aim of this article is to present the feuilleton as a press text type in Polish and German studies. The object of the study is to show external and internal text type characteristics of the feuilleton, which are presented on the example of two lifestyle magazines, the Polish “Be active” and the German “Vegan World,” with the help of the case study research method.

The aim of the article is to analyze self-presentation texts from the profiles of German and Polish physicians, which are published on websites that evaluate doctors. The content of medical professionals’ profiles not only serves to inform about medical services, it also provides an indirect incentive to use them, which is why the persuasiveness of doctors’ self-presentation is the subject of this article. The research corpus consists of profiles of doctors from one German (jameda.de) and one Polish doctor evaluation portals (ZnanyLekarz.pl), which allows for capturing differences and pointing out similarities between these types of texts in the studied languages. To achieve the assumed goal, in the theoretical part of the article, doctor evaluation portals have been characterized, the approximate date of self-presentation has been defined, and the process of linguistic persuasion has been presented.

The aim of this article is to present the issue of the presence of the Italian language in the Polish language and the causes and consequences of this phenomenon. The starting point for the linguistic analysis will be texts and selected advertising spots in Polish in which the presence of lexical and morphological elements of the Italian language, as well as non-verbal communication can be observed. The analysis will include two groups of Italianisms present in the public space: Italian borrowings, as well as pseudo-Italianisms, i.e. words devoid of meaning, whose formation is nonetheless based on word formation rules in force in the Italian language.

Anna Stwora’s article presents the operation of intertextual humour in marketing discourse based on selected examples of Lidl’s advertising campaign on Facebook. The sample of advertisements gathered for the purpose of the study was made based on the criteria of intertextuality and humorousness. Content analysis reveals humour founded upon wordplay, mostly on paronomasia. It is the actual / non-actual script opposition that predominates, according to which the original form of the past text is transformed into a new and different (con)text. The humorous mechanism applied is closely related to the presence of intertextual references that refer the recipient to the realm of film titles and quotes, music, figures of pop culture, and internet discourses.

The purpose of this article is to analyze the rulings of Polish criminal courts on the crime of criminal verbal threat. The concept of linguistic or verbal offenses and their typologies having been outlined theoretically in the author’s other publications, this article presents a summary of the research. The analysis of Polish jurisprudence has been conducted with a view to finding which lexical units fulfill the criteria of a criminal threat criminalized in Article 190 § 1 of the Criminal Code, which do not and for what reasons. The research field has been narrowed to rulings referring to the threat of murder as prototypical from the perspective of cognitive linguistics. In addition, the analysis is embedded in contemporary linguistics, and considers the rulings issued by Polish criminal courts in the decade 2012 to 2022 inclusive. The research results thus obtained are discussed from a pragmatic-cognitive perspective.

In his article, Tomasz Bielak analyses the ever-increasing number and scope of OTC (over-the-counter) drug advertisements. He refers to these ads as medical ads and studies the phenomenon in the context of reception practices, social theory of change, and a turn towards cultural practices (including a strong connection with reception theory and the benefits of media reception). The resulting characteristics and the achieved results of the analysis lead, among other things, to the conclusion that medical advertisements are an important element of the spiritual period of political transformation (advertising as education). Thus, they make it possible to identify the starting point of social change, which can be described as the multi-stage construction of Polish society as “global” and based on seemingly “self-generated” knowledge (well-being and health as global elements). This article belongs to so-called maladic discourse and can be a starting point for linguistic, media studies conducted on the basis of quantitative and qualitative research.

Attempts to subordinate language to political power are not a new phenomenon. Orwell, Klemperer, Barańczak, Baecker, Głowiński, Bralczyk, and Markowski, among others, wrote about propaganda and its mechanisms.The article analyzes the mechanism of exclusion from discourse (and political community) characteristic of the new newspeak (nowa nowomowa, pisomowa, piszczyzna). It is about the semantic operations performed by the authorities on the words polityczny, apolityczność (political, apolitical), and the phrase protest polityczny (political protest), which then change their meanings and, unfortunately, enter the usage. Selected examples of various types of political statements from recent years are considered. The text is a linguistically, socially, and politically engaged voice of protest against such attempts to appropriate and demolish the Polish culture.